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B.C. bakery makes feel-good, smart snacks for on the go

A tray of muffins cool on a rack at B.C. bakery.
Wise Bites Blueberry Lemon Quinoa Muffins fresh from the oven. Photos by Buy BC.

B.C. bakery, by Buy BC
July 30, 2025

Wise Bites is a packaged baked goods company in Richmond, B.C. that makes delicious, nutritious snacks that everyone can enjoy with confidence.

Transforming classic treats into inclusive snacks

Wise Bites was founded by CEO Cathline James with a desire to create better snacks for everyone. After losing her mother at a young age, Cathline was inspired to use the baking skills her mom had taught her to make a new kind of treat. She started with the classic cookie—and developed a version that’s lower in sugar, allergy-friendly, and tastes great.

This local Canadian bakery now makes muffins, cookies, and cookie bars that are allergen-free, nutritious, and full of flavour.

Wise Bites commercial bakery in Richmond, B.C. Photos by Buy BC.
Wise Bites Baker, Jasjeet Kaur.
Dried blueberries added to a recipe.
Scooping muffin batter into cups.

Smart snacks made by a B.C. bakery with nutrition in mind

Wise Bites does more than just bake treats. Every snack is made with ingredients chosen for their nutritional value. That means they add fibre and plant-based protein to help people feel full and fuelled.

These snacks are also made with the top 11 allergens in mind, without wheat, dairy, eggs, gluten, soy, peanuts, tree nuts, fish, crustaceans, mustard seeds, or sesame seeds. Wise Bites has a dedicated allergen-free facility, so you don’t have to worry about cross-contamination. These treats are a great choice for school lunches, team events, birthday parties and camps, where food allergies can be a real concern. With Wise Bites, parents, caregivers, and teachers can feel confident knowing they are serving snacks that are safe to share.

Wise Bites bakers inspect and label individual Oat Quinoa Fudge Bars for an elementary school order. Photo by Buy BC.

Building strong local connections one treat at a time

Wise Bites proudly works with local producers and distributors to source high-quality ingredients. This means sourcing oats, fruits, and other whole foods that are grown and made here in B.C. and Canada whenever possible. Supporting local isn’t just good for the economy — it helps build a better food system for everyone.

Wise Bites shows what’s possible when a B.C. bakery brings passion, care, and high standards to the table. With smart recipes, local ingredients, and a focus on inclusivity, this bakery makes it easier for families across Canada to snack with confidence.

Wise Bites Allergen-Free Snacks. Photo by Buy BC.

Learn more about Wise Bites at wise-bites.com.

Find out what’s in season and read more Buy BC blogs at buybc.gov.bc.ca.