Reach for BC

B.C.’s food, beverage and seafood products are among the best in the world, renowned for variety, freshness and exceptional quality. Look for the Buy BC symbol in your local grocery stores, find your local Farmers’ Market to purchase B.C. products, support a local restaurant that celebrates local food and beverage, and try out a recipe using local ingredients. There’s so much to discover when you Reach for BC food and beverage.

About Buy BC

Buy BC represents a wide range of agriculture and seafood products. Look for the Buy BC symbol in your local grocery stores to satisfy your tastes and feel good about supporting local B.C. growers, producers and the economy. When you Buy BC you are getting fresh tasting, high-quality products that are grown, harvested, raised and processed locally by your neighbours all over the province. There’s a sense of pride that B.C. farmers feel when providing British Columbians with a variety of products that are from their own backyards.


The Buy BC: EAT DRINK LOCAL program is a celebration of local food and beverages in B.C. restaurants. Discover local flavours and participating restaurants around the province.

Buy BC Partnership Program

The Buy BC Partnership Program is available to B.C.’s agriculture, food and seafood sectors to promote their products throughout B.C.. The program provides cost-shared funding and licencing of the Buy BC logo. Learn more how to apply for cost-shared funding or logo licensing.

Upcoming Buy BC Events

Every Chef Needs a Farmer, Every Farmer Needs a Chef is an annual crop planning and networking event bringing together farmers, chefs and food service professionals from around B.C. Register for the next event on Nov. 12, 2019.

Buy BC logo

BC Cherries

Scoop of ice cream

Drops of ice cream

Chocolate bar


Reach for sweet BC

B.C. farmers’ market

Farmers’ markets are exciting places that bring together local farmers, artisans and communities. BC features numerous farmers’ markets year-round, offering a rich and diverse bounty of locally sourced foods and crafts.

Find your local farmers’ market


Wherever you are in the province, the BC Farmers’ Market Trail is your quickest route to fresh, local, in-season food and artisan goods direct from the people who produce them. This site does not track or record the actions of this form in any way.

Buy BC

Bok Choy


Heirloom tomatoes



Reach for farm fresh BC

The Best of Local B.C.

When you purchase B.C. food and beverage products, you are supporting local jobs and are helping B.C.’s economy grow and prosper.

What's in Season

When you buy local B.C. products, you'll enjoy some of the best flavours the season has to offer. Find out what’s in season now...

Buy BC Retail Promotions

Our Buy BC Retail Promotions create in-store consumer awareness of B.C. products. Thrifty Foods, a long-time leader in sourcing and promoting B.C. products, is the first grocery chain to prominently feature the Buy BC brand in its stores on Vancouver Island and the Lower Mainland. If you are interested in becoming a Buy BC retail partner, please contact us:

The PNE Journey of Food Exhibit

The Journey of BC Food Exhibit launches this summer at the PNE's Agriculture Barn. Join us August 17 to September 2 to learn more about this latest Buy BC initiative. Stay tuned for more information.

Read the Recipe ▾

Featured Chef

Chef James Walt

Featured Recipe

Peperonata with Buffalo Mozzarella

Peperonata with Buffalo Mozzarella

Nothing says summer to me like this dish. The peperonata keeps well for three to four days and actually tastes better the day after it is prepared. Serve it with some good crusty bread and a quality buffalo mozzarella. Look for this soft cheese – we make some great ones here in Canada – in most cheese shops, deli counters or Italian grocers.


Heat the 1/3 cup olive oil in a medium saucepan on medium heat. Add the shallots and garlic and cook until soften and translucent, about 5 minutes. Stir in the peppers and cook until softened, 8 to 10 minutes, then add the vinegar, raisins and sugar. Cook until the vinegar has evaporated, 4 to 5 minutes, the remove from the heat and season with salt and pepper.

Once the peperonata has cooled, fold in the pine nuts and mint. Mix thoroughly and check the seasoning. Arrange the peperonata on a serving platter.

Place the buffalo mozzarella on the peppers, drizzle with the 3 Tbsp olive oil and the balsamic crema (or balsamic vinegar), and season with salt and pepper. Garnish with some fresh mint leaves and serve.


1/3 cup + 3 Tbsp extra-virgin olive oil
6 shallots, thinly sliced
2 cloves of garlic, thinly sliced
3 large bell peppers (1 red, 1 yellow, 1 orange), seeds removed, thinly sliced
1/2 cup sherry vinegar
1/4 cup raisins, soaked in warm water until plump, then strained
2 Tbsp granulated sugar
Sea salt and cracked black pepper to taste
1/4 cup pine nuts, toasted
10 mint leaves, very thinly sliced
5 balls buffalo mozzarella, each 4 to 5 oz, cut into quarters
2 Tbsp balsamic crema or balsamic vinegar
2 sprigs fresh mint, for garnish

Buy BC

Potato chips

Salsa and chips

Granola and yogurt


Granola bar

Reach for crunchy BC