Aronia Berry BC

In the midst of the COVID-19 pandemic, health and wellness are top of mind. This aligns perfectly with Aronia Berry BC whose mission is to grow super-nutritious aronia berries and create awareness about the extraordinary benefits and healthy nutrients in this superfood.

“In early 2020, the COVID pandemic made it more difficult and expensive to market our products, with indoor venues restricted and additional safety measures in place. This situation created both a need and an opportunity to expand online marketing of our BC-grown aronia berries and made-in-BC aronia berry products.”

Using the Buy BC e-commerce funding, they were able to complete their new e-commerce site, advertise products online and securely ship to customers. “For the four months of the project, our sales volume increased almost 40% over the volume sold in the previous four months.”

This resulted in Aronia Berry BC successfully expanding their marketing and improving their branding.

Key Takeaways:

  • When embarking on an e-commerce initiative, undertake thorough market research to determine appropriate technologies and costs before committing to a particular line of work.
  • In launching an effective online marketing campaign, find partners who align with your mission and can expand your reach within your market niche.
  • Often the right packaging and shipping solutions are right around the corner.
Woman with blue scarf smiles while holding a bottle of berry juice in front of a sign that reads "Berry Up!"