Apply for a Buy BC Logo Licence
Did you know that approximately 75% of B.C. shoppers are familiar with the Buy BC logo? The Buy BC logo makes it easy for consumers to identify and buy BC products.
The Buy BC logo is a certification mark, a strong marketing tool and an effective way to communicate to consumers that your product is local.
It’s a trusted symbol for consumers to look for and identify B.C. products. Add the Buy BC logo to your packaging and marketing materials for free!
Benefits of Becoming a Buy BC Logo Licensee
- Expand market share and sales: Adding the Buy BC logo to your product packaging helps consumers to easily identify and purchase local products. Our research shows that B.C. consumers are looking for local products, and that a B.C. identifier can help them make informed purchasing decisions.
- Increase exposure: Your business and products will be promoted through a province-wide marketing and promotional campaign, which includes increased exposure through print, digital and social media channels.
- Build consumer awareness and appreciation for your products: Consumers feel good about supporting B.C. farmers, producers and the economy. The Buy BC logo gives consumers confidence that your products are grown, processed or made right here in British Columbia.
- Get the logo for free!
Buy BC Partnership Program
The Buy BC Partnership Program is a fundamental component of Buy BC that provides up to $2 million annually in cost-shared funding. Funding is available for B.C. producers, processors, and industry associations to support local marketing activities that increase consumer awareness and sales of B.C. agriculture, food, and beverage products.
On behalf of the B.C. Ministry of Agriculture and Food, the Buy BC Partnership Program is managed and administered by MNP LLP.
To be eligible for the Buy BC Partnership Program, all applicants must first register their food and beverage products for Buy BC logo licensing.
The next Buy BC Partnership Program intake will open in early 2024. Please visit the program website for more information.
Not What You’re Looking For?
More Ministry of Agriculture programs and services are available to support producers and food processors. Learn more.